Consultancy is a professional service where experts provide advice, guidance, and specialized knowledge to help organizations solve problems, improve performance, or achieve specific objectives. Consultants typically work on a project basis, bringing an external perspective to the challenges a company is facing, whether that’s in strategy, operations, technology, finance, human resources, or other areas.

The value of consultancy lies in the ability to offer expertise that is objective, data-driven, and focused on achieving measurable results. 

Advertising is a powerful tool used by businesses, organizations, and individuals to promote products, services, or ideas to a wide audience. It involves creating persuasive messages that catch the attention of potential customers, aiming to influence their perceptions, behaviors, or purchasing decisions.

Effective advertising is about understanding the target audience—what they care about, where they spend their time, and what influences them.